Website Privacy Policy

Effective date: October 21, 2026

Carolina Medical Group respects your privacy. This Website Privacy Policy explains how we collect, use, disclose, and protect information when you visit carolinamg.com, contact our office, or submit a request through the website.

Information we collect

We may collect information that you voluntarily provide, including:

• Your name, email address, and telephone number
• Your business or organization
• Whether you are a new or existing patient
• Your preferred contact method
• How you learned about Carolina Medical Group
• Whether you are requesting an appointment
• Information included in a website message

Please do not submit symptoms, diagnoses, medications, treatment information, Social Security numbers, insurance information, or urgent medical concerns through a general website form. If you are experiencing a medical emergency, call 911.

We may also collect limited technical and usage information, such as:

• The page visited and the date and time of the visit
• The referring website
• General device category and browser viewport information
• Advertising campaign parameters, including UTM parameters
• General interactions, such as calls to action or telephone-link clicks
• A randomly generated website session identifier

How we use information

We may use information to:

• Respond to questions and appointment requests
• Contact people who request information
• Operate, secure, and improve the website
• Understand general website performance
• Measure the effectiveness of advertising campaigns
• Prevent spam, fraud, or misuse
• Meet legal and regulatory obligations

Submitting a website form does not establish a physician-patient relationship and does not guarantee an appointment.

Website analytics

We use privacy-conscious analytics to understand general website performance and advertising effectiveness. We do not intentionally use website analytics to collect medical details, symptoms, diagnoses, medications, patient-portal activity, or the contents of messages submitted through website forms.

Advertising technology

If advertising measurement technologies are enabled, they may collect limited information about visits to approved public pages, such as browser or device information, the page visited, and general advertising campaign information. Carolina Medical Group does not intentionally send medical information, form contents, appointment details, patient lists, or patient-portal activity to advertising platforms.

Information processed by Meta is also governed by Meta's Privacy Policy.

Service providers

We may use service providers to support website hosting, database infrastructure, security, spam prevention, email delivery, analytics, and advertising measurement. These providers may process information only as necessary to provide their services and subject to applicable contractual and legal requirements. Current website service providers include Cloudflare for hosting, security, database infrastructure, and Turnstile, and Resend for office notification emails.

Cookies and similar technologies

The website may use browser storage, cookies, or similar technologies to maintain website functionality, remember campaign attribution, measure general website usage, and, if enabled, support advertising measurement. Where required or appropriate, visitors will be able to accept or reject nonessential advertising technologies.

How we disclose information

We may disclose information:

• To service providers supporting website operations
• When requested or authorized by the person submitting it
• To comply with law or legal process
• To protect the security, rights, or safety of Carolina Medical Group and others
• In connection with a business reorganization or transfer, when legally permitted

We do not sell personal information for money.

Data retention

We retain information only for as long as reasonably necessary for the purpose for which it was collected, including responding to inquiries, maintaining business records, securing the website, and satisfying legal obligations.

Security

We use reasonable administrative, technical, and organizational safeguards. However, no website, email transmission, or electronic storage system is completely secure.

Your choices

You may contact Carolina Medical Group to ask questions about your information or request access, correction, or deletion, subject to applicable legal and record-retention requirements.

HIPAA and medical records

This Website Privacy Policy applies to general website activity. Carolina Medical Group's use and disclosure of protected health information is governed by its separate Notice of Privacy Practices. Please contact the office if you would like a copy of that notice.

Children's privacy

The website is intended for parents, guardians, patients, and other adults seeking information about the practice. It is not intended to collect information directly from children under 13 without appropriate parental involvement.

Changes to this policy

We may update this policy as our website practices or legal obligations change. The effective date at the top of this page indicates when the policy was most recently updated.

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